The Practices that Drive Modern Loyalty Success: How Brands Are Winning in 2025
Hosted by Virid | Featuring Steve Deller, CEO of Virid & Microsoft Azure Advisory Board Member
Loyalty programs may not be new, but they remain one of the most battle-tested and ROI driven strategies in retail. The challenge today lies in maximizing the results of your loyalty investment by adapting to evolving customer expectations and leveraging emerging technologies for deeper engagement.
This exclusive session will be led by Steve Deller, Founder and CEO of Virid, a 25+ year veteran in enterprise eCommerce and a member of the Microsoft Azure Advisory Board. Steve’s leadership has helped retail giants like Journeys, Tory Burch, Windsor, and Johnston & Murphy optimize eCommerce performance and digital customer experiences. His deep expertise in scalable technology strategy and data-driven personalization brings unmatched insight into what truly drives modern loyalty.
What You’ll Learn
How personalization, gamification, and subscriptions are reshaping loyalty engagement
Where AI is enhancing loyalty programs through smarter segmentation and experience design
How to unify loyalty programs across mobile, online, in-store, and app touchpoints
The role of data transparency and security in building customer trust
What loyalty data reveals about increasing frequency, AOV, and LTV
Practical strategies to align loyalty programs with brand values and evolving shopper behavior
Key Takeaways
Loyalty ROI Breakdown – Data-backed insights on what drives results today
Program Design Framework – A checklist for building modern, customer-first loyalty
Channel Alignment Map – Deliver consistent experiences across every touchpoint
AI in Loyalty – Where and how AI creates more personalized and effective programs
In-App Impact – Why mobile-first users are more engaged, loyal, and valuable
Who Should Attend?
This session is ideal for retail and brand leaders who:
Are looking to modernize their loyalty strategy to match today's customer expectations
Oversee eCommerce, omnichannel strategy, or digital transformation
Want to align loyalty initiatives with customer behavior and business goals
Are exploring mobile app features, gamification, or subscription programs
Seek to integrate loyalty with emerging Martech tools for smarter engagement
Why Attend?
Learn from real-world loyalty data—not assumptions
Get practical frameworks to enhance your current loyalty strategy
Explore how AI and Martech tools can complement—not complicate—loyalty efforts
Understand six key trends shaping the future of customer engagement
Leave with strategies that are both actionable and scalable across your tech stack
Bottom Line
These emerging trends—personalization, AI integration, gamification, subscriptions, omnichannel delivery, and data transparency—signal a shift toward more customer-focused, tech-enabled loyalty programs.
This session will help you evolve your loyalty efforts to meet the moment—and build loyalty that lasts.