Building a Niche Audience, with Morning Brew’s Zoë Gibson
Hosted by Foster
Registration
Past Event
About Event
Morning Brew is a media start-up with a suite of business and lifestyle content. Zoë Gibson leads Growth & Audience Development for Morning Brew’s industry newsletters: Marketing Brew, Retail Brew, and Emerging Tech Brew. She started her career at The Atlantic’s events division and later moved to Government Executive (a publication targeting those in the federal, defense, and state and local government), where she learned the ropes of “niche audience” content.
In this zoom call, Zoë and Foster’s David Burt will deep dive into:
How Morning Brew approaches niche audience growth
How a community is different from an audience
Tactics to grow newsletter subscriptions (no matter your resources)
Why acquisition is only half the battle