Growing An Audience with Shane Thomas

Hosted by Foster

Zoom

Registration

Past Event

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About Event

For the past two years, Shane Thomas has been writing a weekly newsletter called Upstream Ag Insights, with a tagline of “Essential News and Analysis for Agribusiness Leaders.” Shane has grown his newsletter to thousands of readers, collaborated with many experts in agribusiness, and established himself as a worldwide thought leader in the space.

Agenda

Shane, DJ, and Rhishi will do a deep dive into:

Research, writing, and editing process: How does Shane research and go deep on complex topics? How does Shane reliably produce high-quality, long-form content? How does he balance writing “Inside Baseball” style, vs. drawing in not-in-the-know readers?
Picking what to write about: How does Shane decide what’s worth writing about? What role does curiosity play in deciding what to write about?
Growth & content strategy: What would Shane do if she was just getting started today building his audience? How does Shane think about his overall distribution strategy? How does Shane approach collaboration with other writers and experts?
The business model of writing online: How does Shane use his online presence to monetize, and drive other business opportunities?