Creating an Innovation Culture: Leveraging 100% of Your Company's Brain
It has been said that humans only use 10% of their brains (although this has been proved false). However, many companies are only using 10% of their brainpower.
What are the signs that the cumulative brainpower of the employee base is not being fully utilized?
Execs dream up the features and assign to teams to deliver
The product development org focuses on delivery vs impact
People have big ideas but aren’t sure how to get traction
How do you break out of this vicious cycle and start leveraging 100% of your company's brain? Join this conversation with 2 seasoned product leaders as we cover:
the pros & cons of hackathons
creating "multiple paths to yes"
turning output into outcomes
shared ownership of north stars
Aaron Smith is an executive product leader, most recently Chief Product Officer at Pattern. He has also held product leadership roles at Amazon, Grubhub, and TrueCar. Additionally, he has served as a member of the Rutgers University CX Advisory Board, and as a Product School instructor. He runs his own consulting firm, Rebel Diamond Consulting, helping companies build strong product orgs and an innovation culture, and coaching individuals on career advancement.
Ibrahim Bashir has been building and shipping software for over 20 years. He is currently an executive at Amplitude, where he serves as the VP of product. Before that, he scaled new products at Box, service infrastructure at Twitter, and the Kindle business at Amazon. And in past lives, he studied computer science, taught algorithms courses, wrote radiology software, built e-commerce platforms, and served as a technology consultant. Ibrahim is also a prolific creator of content around the discipline of product management and craft of cross-functional leadership. You can consume his latest musings via his Substack newsletter Run the Business.