Local Hub Berlin: IMPACT Storytelling: How L&D Can Win Stakeholder Buy-in (When Nothing Else Works)
Dear Berlin Shakers,
We are excited to invite you to the year's first event!🎈
Have you ever found your team stuck fielding endless training requests over email? Do stakeholders keep asking for more data while still not making decisions?😵💫
Here's the thing - the answer isn't more data or better explanations. It's about creating the kind of stories that move people to action.🪄
In this hands-on workshop, you'll discover how to move from order-taker to trusted advisor using three practical frameworks that have helped learning teams at companies like HelloFresh and Babbel drive real change. And the best bit? You'll get to try them out straight away with real challenges from your work. 🚀
💎Stop Saying the Same Thing to Everyone: Learn What Drives Different Stakeholder Types
Find out how to map your stakeholders so you understand what truly drives their decisions. You'll learn how to spot potential champions, handle resistance effectively, and build the kind of relationships that turn good ideas into funded programmes.
💎Move Beyond Your Comfort Zone: Choose Communication Channels Strategically
Break free from the endless email cycle by learning when and how to use different channels. Discover how to run meetings that actually get somewhere, turn casual conversations into opportunities, and ensure every interaction moves you closer to your goals.
💎Tell Stories That Drive Action: Structure Your Message for Maximum Impact
Transform complex learning initiatives into stories that capture attention and drive action. Learn which data points truly matter, how to structure proposals so they get prioritised, and how to create narratives that make business leaders lean in and take notice.
😎Your Host:
Rob Willis helps professionals transform complex ideas into compelling narratives that drive action. After delivering over 3,000 presentations to more than 100,000 people, he's learned one crucial truth: impact isn't about endless explaining—it's about understanding what moves people to take action.
Working with L&D teams at companies like HelloFresh, Babbel and Raisin, Rob has helped design and deliver communication programmes that create real organisational change. His frameworks have helped teams secure multi-million euro deals, transform stakeholder resistance into strategic alignment, and turn complex data into actionable insights.
Rob's approach comes from an unusual place. He spent a decade as a Berlin tour guide, learning to tell complex stories in engaging ways (try explaining the Cold War while competing with street parties and -20°C weather!). He's combined these storytelling techniques with battle-tested methods from the tech industry to create practical tools anyone can use.
We are looking forward to seeing you!
Li-hsien and Bettina