Insights and Strategies to Create Successful Products
Are you a startup founder striving to navigate the complexities of building a successful product and business? Embarking on a startup journey requires more than just a great idea; it demands a deep understanding and implementation of a strong product culture. Join us for an enlightening masterclass where Joca Torres, a seasoned expert with over 30 years in product management and digital transformation, shares his invaluable insights and strategies to create successful products.
This workshop is tailored for startup founders from both digital and non-digital backgrounds, aiming to provide a solid foundation for building a product culture that drives business growth. Don’t miss this opportunity to gain invaluable insights from Joca Torres and take a significant step towards enhancing your startup’s product strategy and culture.
In this Masterclass, you will learn:
Understanding Different Types of Companies: Gain insights into business models and how to position your startup for optimal growth.
Defining Product Culture: Discover what product culture means and why it's crucial for your startup's success.
The Essence of a Strong Product Culture: Learn about its impact on startup success.
The Four Principles of a Strong Product Culture:
Principle 1 - Deliver Early and Often: Understand the importance of agility in product development.
Principle 2 - Focus on the Problem: Explore how a problem-centric approach ensures your product stays relevant and innovative.
Principle 3 - Deliver Results: Learn the significance of delivering real value to customers, aligned closely with business goals for higher customer satisfaction and long-term success.
Principle 4 - Ecosystem Mindset: Embrace a broader perspective that encompasses collaborative business development and systemic thinking.
About the Speaker:
Joca Torres is an acclaimed advisor on product management, with a rich history of leading the product strategies of successful tech companies and the digital transformations in traditional corporations. His career spans roles such as Chief Digital Officer at Lopes Consultoria de Imóveis (the biggest Latin America real estate company) and Chief Product Officer at successful tech companies like Gympass (leading wellbeing corporate benefit) and Conta Azul. Joca's journey began with his own startup in 1992, evolving into one of the first internet providers in Brazil. He is also the author of four books on digital product management and regularly shares his knowledge on his website [https://www.gyaco.com/en/home-en/].
Joca is an advisor and led training programs in many organizations in diverse industries including: Ernst & Young, Phillips, Gympass, Thomson Reuters, AD Ventures, Vela Software Group, TV Globo (second largest TV Network in the world), Itaú (largest Bank in Latin America), Stone, Picpay, XP Investimentos, Digio, VR. Matera and Sul America Seguros.
Seize this opportunity and embark on a path to mastering the art of product culture and driving business success.