Strategy Design Workshops: Marketing to Different Pipeline Stages

​Most coaches, consultants, and fractional service provides apply a single marketing strategy to leads, but this is ineffective and might even work against you.

​In this workshop, I cover how our marketing strategy needs to be adjusted depending on where the lead is in the sales pipeline.

​In Strategy Design Workshops I cover the same foundational principles I lead my clients through including:

1. ​Marketing: Where and when marketing efforts pay off

2. ​Sales: How to effectively sell your services

3. ​Business Development: How to develop networks of sources that provide leads on demand

4. ​Operations: How to manage clients effectively

​In other words, you need to design everything and then deploy a strategic offer of your own