How to 5X Traffic Through Content & SEO Experiments with Logan Bryant

​Being on the hook for a site’s search performance is stressful.

​It takes time to drive a site up the SERPs, but stakeholders wanted to be at the top of Google yesterday. 

​And since SEO is a team sport, you’re going to rely on getting plenty of favors from other areas of the business to get things off the ground – all before you’ve had a chance to establish any credibility.

​On top of all that, the honest answer to most questions your boss or client is going to ask you is “it depends”.

​That’s exactly where Logan Bryant found himself when he joined the SaaS unicorn Tipalti…

​And two years later, he’d 5Xed the site’s traffic.

​Luckily for us, he’s agreed to share the exact steps he took to drive such incredible growth in this Live Q&A.

​​Here's what he's going to cover:

• ​Quick SEO wins (for content marketers)

• ​How to create BOFU-focused content hubs

• ​How to take your content to the next level through SEO testing

• ​The “SEO Secret Combo” Logan and the Tipalti team used to skyrocket growth

​About Logan

​Logan Bryant is the in-house Director of SEO at WorkBoard and recently scaled Tipalti's SEO program to 5X growth as a FinTech SaaS unicorn. Other brands Logan has worked with include Verizon, Dish, CenturyLink, KOALA, & ADT to name a few. His current focus is developing new processes, software, and solutions to make SEO testing accessible for agency teams.