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Newsletter Writing Workshop | The Dorset Salon #1
Sign up to attend the inagural session of our writing club, The Dorset Salon
Newsletter Writing Workshop
How to ensure people get to the end of your 1200 word essay
This session will be facilitated by Georgia Iacovou
Are you thinking about writing a newsletter, but are worried that your writing is flat, dry, and unexciting? Join this workshop to learn some basic principles about writing engaging, authoritative think pieces, to tell compelling stories, and write well as an individual — not someone representing a publication or wider organisation.
What we will cover:
• You are an expert in your field, apparently. Time to actually write like one! Learn to show off about your unique expertise without being obnoxious and unbearable
• How to weave in personal and professional stories to build authority, illustrate your point, and generally be more engaging in your writing
• Practical tips on form: when to use passive/active voice; how to ensure your argument is clear; advice on tone, length, and pacing
NOTE: this is a workshop for individual writers — you will not learn how to be a journalist or how to market your Substack. You will learn to write well.
There will be an exercise because this is SCHOOL. Please bring a laptop.
| Cover Image Credits to Salman Toor (Pakistani, 1983), East Village Iqbal Bano, 2018. Oil on panel