Mastering Storytelling Online Workshop (75 min) for Product Marketers: Craft Narratives That Drive Success
Master the Art of Product Storytelling: Craft Narratives That Drive Success
In this interactive workshop, join accomplished storytellers and seasoned product marketers Yasmeen Turayhi and Mary Sheehan as they guide you through the art of crafting compelling product narratives that drive real impact. Together, they bring a wealth of experience as authors, podcast hosts, and public speakers on topics ranging from intuition and influence to product marketing and values.
Yasmeen, an accomplished screenwriter behind several successful works, has used her storytelling acumen to transform complex product messaging into compelling narratives. Mary's deep expertise in messaging, speechwriting, and interviewing give her a unique perspective. Their collaboration will inspire you to find your product's story—and tell it in a way that resonates.
With a combined background in product launches, customer insights, and product positioning, Yasmeen and Mary will show you how storytelling isn't just a tool for marketing, but the key to creating decks that engage, inspire, and ultimately, succeed.
In this workshop, you'll learn how to:
Connect deeply with your audience using emotional intelligence and intuition.
Build cohesive, persuasive narratives that simplify complex product features.
Structure your product story to align with business goals and market needs.
Use storytelling to enhance communication with internal teams and customers.
Walk away with actionable techniques to craft stories that not only resonate but inspire action, helping your product stand out in a crowded marketplace. This workshop will empower you to combine strategy with storytelling, transforming how you communicate your product’s value and influence its success.
Speaker Bios
Mary Sheehan
Mary Sheehan is a renowned product marketing leader with over 15 years of experience at top tech companies such as Google and Adobe. A highly sought-after expert in the field, she is the host of the popular "Women In Product Marketing" podcast, where she dives deep into the insights and strategies of leading product marketers. Mary has a strong focus on developing effective go-to-market strategies, building product marketing teams, and leading impactful launches. Her deep industry knowledge and practical approach have helped countless businesses drive growth and success. She is also a bestselling author and thought leader in the product marketing space.
Yasmeen Turayhi
Yasmeen Turayhi is a seasoned product marketing expert, founder of Modern Product, and host of the acclaimed "Gateways to Awakening" podcast. With experience launching over 200 products in various sectors including AI, fintech, and climatetech, Yasmeen is known for her ability to translate complex ideas into simple, compelling narratives. She is the author of three books on product marketing, including Product Marketing Debunked. Yasmeen brings a unique blend of intuition and strategic insight into her approach, focusing on connecting deeply with both customers and stakeholders through powerful storytelling.