Workshop & Happy Hour: How to Get Product & Marketing Working Together on Experimentation
High-growth companies have product and marketing teams that work together to optimize the user journey, from acquisition to adoption and retention.
Join us, on Wednesday, November 15th for an afternoon of delicious food, drinks, and live discussions led by industry experts who have succeeded in unifying product and marketing teams to meet their growth goals.
We're bringing together the best practitioners to lead a hands-on workshop and panel discussion about how they solved this key problem:
Anjali Arora Mehra, Senior Director - Analytics, Data Science, Experimentation and Instrumentation, DocuSign
Ryan Glasgow, CEO & Founder, Sprig
Vijay Jayaram, Director of Product, Mixpanel
Collin Crowell, Vice President of North America, Kameleoon
🗓 Date & Time: Wednesday, November 15th, 4:00 - 7:00 pm
📍 Location: Mixpanel Office; 1 Front St, San Francisco, CA 94111, United States
Here’s what you’ll learn:
How leading companies have bridged the gap between marketing and product teams to meet their growth goals
What is ‘All-Team Experimentation’ and why it’s essential for business growth in today’s market
Why event analytics is essential for data-driven decision-making
Agenda
Check-in - 4:00 pm - 4:30 pm
Opening Words & Welcome - 4:30 pm - 4:45 pm
Presentations & Panelist Discussion - 4:45 pm - 5:30 pm
Breakout Sessions - 5:30 pm - 6:00 pm
Networking & Cocktails & Appetizers - 6:00 pm - 7:00 pm
Tickets are limited so save your spot now. Hope to see you there!