Developing Go-To-Market Strategy with Generative AI

​Hamlet Azarian is a dedicated professional with over 20 years of experience in growing B2C and B2B businesses across various industries, with a specific focus on venture-backed startups from pre-seed to early-stage (Series A-B). Based in Southern California, his career has been marked by his passion for helping businesses uncover their full growth potential using a blend of creative and analytical methods.

​Since 2020, Azarian has held the role of Founder and CEO of the Azarian Growth Agency (AGA), a data-driven, full-funnel growth agency that has successfully assisted in raising over $250M in funding for some of the most innovative companies in the tech/SaaS space. His role involves leading a team in designing tailor-made growth engines for businesses and implementing high-performing, consumer-centric marketing strategies that utilize cutting-edge growth tactics. The agency is currently expanding its suite of services and team to deliver even more value to its clients, truly committing to their long-term success.

​In addition to his role at AGA, Azarian has also served as a Senior Growth Advisor at DISQO since October 2018. During his tenure, he has helped scale growth marketing paid acquisition strategies for Survey Junkie and guided paid media buyers in enhancing overall Return On Ad Spend (ROAS) and driving server-side conversion campaigns. Azarian has also led the Growth Tech implementation of third-party platforms to further growth initiatives and has spearheaded a team to help drive Product-Led Growth for Survey Junkie.