Where UGC Meets Tourism - A Beyond Pixels Experience #GTWT2025

​INVITATION-ONLY EVENT: REACHING GEN Z THROUGH GAMING
Tbilisi, Georgia | June 22, 2025
Part of #GlobalTechWeekEnd – Three days of innovation, networking, and culture

​Welcome to the Future of Travel & Tourism Marketing

​Gen Z isn’t just the next generation of travelers — they’re leading a fundamental shift in how we engage, connect, and inspire. Representing one-third of the global population and driving 40% of all travel spending, Gen Z is transforming the way destinations and experiences are discovered.

​But here’s what sets them apart: they spend more time gaming than on all other social media such as TikTok, Instagram and YouTube combined.

​This event will provide tourism, hospitality, and travel organizations with actionable insights and best practices for launching activations inside Roblox, the world’s leading user-generated gaming platform with over 400 million monthly users.

​Who You’ll Meet

​A curated group of global innovators, creative technologists, and marketers who are pioneering the future of tourism engagement. This is a chance to learn, connect, and collaborate with leaders shaping how brands reach Gen Z where they spend the most time — in games.

​Attendance Information

​Due to the exclusive nature of this gathering, attendance is by invitation only.
Submitting a standard registration does not guarantee entry unless you’ve received a direct invitation from the host or an official sponsor. All other registrations will be added to our waitlist and notified based on availability.

​This event is part of #GlobalTechWeekEnd, a multi-day celebration of innovation and culture happening June 20–22 in Tbilisi — bringing together global tech leaders, startups, and creative minds to explore the future of digital engagement.