Free Workshop: Content Marketing in a post-SEO world

​WHAT YOU'LL LEARN

• ​How to Build Authority in AI's Eyes
  How LLMs evaluate and rank content, and why traditional SEO metrics have become irrelevant.

• ​Creating AI-Native Content
  A checklist for how to create the content that AI cites, not the content it steals.

• ​Organic acquisition after SEO
  Three actions every business can take now to protect, or even grow, their content-driven organic customer acquisition.

​WHY THIS TOPIC MATTERS

​AI has rewritten the rules of SEO. LLMs reduce traditional search traffic by 94% and use ranking algorithms that contradict classic SEO principles. Understanding this shift is critical for any business that relies on organic customer acquisition.

SPEAKERS:
Matt Lerner, Co-founder, SYSTM
Amanda Natividad, VP Marketing, SparkToro