Africa’s Storytelling Power in Culture, Sport and Global Influence

​Africa has long been the creative engine of global culture, from music and fashion to film, sport, and digital movements. Now, with the Youth Olympic Games set to take place in Dakar in 2026, the continent stands on the edge of a new soft power era, one where stories, platforms, and people converge.

​This panel explores Africa’s role in shaping global storytelling through creative industries and sport, and how platforms like My Runway Group are amplifying that influence. It’s about ownership, visibility, and redefining how the world sees and hears Africa , not just in moments of celebration, but in the everyday narratives that move culture forward