Storytelling for Founders Workshop
Author and Emmy Award Winning media consultant Eric May's 1/2 day workshop, "Storytelling for Founders" will give you the techniques to find the story in your startup, idea or initiative and how to tell it to the news media. Participants will also get insights into the thinking of media decision makers, how best to pitch your idea and useful techniques to do a media interview confidently and comfortably.
08:30-08:45 Introduction, course principles and group discussion
08:45-09:30 Module 1: What is a story?
09:30-10:15 Module 2: Understanding the news media
10:15-10:30 Coffee Break
10:30-11:30 Module 3: Effective interview skills
11:30-12:15 Module 4: Visualizing your idea
12:15-12:45 Module 5: Developing a media strategy
12:45-13:00 Conclusion and evaluation