Table Ronde with Mohannad El-Barachi
Mohannad El-Barachi is a two-time tech founder, investor, and the CEO of Wrk — a no-code automation platform backed by top-tier investors like OMERS Ventures and White Star Capital.
Wrk has raised over $50 million to simplify how businesses scale their operations through automation. Before launching Wrk, Mohannad co-founded and led SweetIQ, a fast-growing marketing tech company acquired by Gannett in 2017. With a track record of building and scaling category-defining startups, Mohannad now operates at the intersection of automation, innovation, and execution — helping companies get more done, faster.
On the menu:
🔁 Built, Sold, Built Again
From SweetIQ to Wrk — Mohannad’s journey as a serial entrepreneur and what he’s learned about building, scaling, and starting over.
🤖 Automation, AI, and the Real Future
Where we are today, where we’re headed, and what founders need to know to stay ahead of the curve.
🛡️ Moats in the Age of AI
How AI startups can compete — and win — against Big Tech by building unique advantages in distribution, data, or workflows.
🌍 Scaling Beyond Borders
How Wrk is expanding globally — and how Canadian AI startups should approach foreign markets.
🧠 Winning the Talent War
How to attract top-tier AI talent when you can’t match Big Tech salaries.
📍 Location: EY Montreal (900 Blvd. De Maisonneuve Ouest bureau 2300, Montreal)
⏰ Time: 5:30 PM - 7:30 PM (Talk begins around 5:45 PM)
🍕🍟🥤 Food and drinks will be served 🍕🍟🥤
This event is sponsored by EY Canada.
What is Table Ronde?
Table Ronde is a platform to shine a light on our local success stories: people who chose Montreal, decided to stay here, build here and made it.
Our goal is to create more success stories and show the world that Montreal can be the place where dreams don’t leave…
At Table Ronde, we organize monthly events that bring together Montreal’s brightest minds to share their stories, insights, and inspire our next generation of leaders.
Designed for entrepreneurs at every stage - from pre-seed to growth - looking to learn, network, and grow.
Together we’re driving impactful business growth and elevating Montreal one success story at a time...
Check out our new YouTube channel: https://www.youtube.com/@TableRondeChannel :))