Cover Image for Lifecycle Experimentation: Smarter Tests. Better Results.
Cover Image for Lifecycle Experimentation: Smarter Tests. Better Results.
Knowledge sharing sessions that can help you and your team survive & thrive in the ever evolving space of Lifecycle Marketing.

Lifecycle Experimentation: Smarter Tests. Better Results.

Google Meet
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About Event

Running A/B tests but struggling to find the ones that actually drive impact?

In this 1-hour crash course, you'll learn how to make experimentation work for you —not a guessing game. Built specifically for lifecycle and CRM marketers, this 1-hour session, I want to share my experience and learnings about:

  • 🔍 Where to test for maximum impact across the user journey (and where not to bother)

  • ⚠️ The 4 biggest mistakes lifecycle marketers make when testing—and how to avoid them

  • 🧪 A repeatable process to go from idea → hypothesis → result → action

You’ll walk away with practical frameworks, real-world CRM examples, and mental models that help you test with more clarity, confidence, and impact.

Knowledge sharing sessions that can help you and your team survive & thrive in the ever evolving space of Lifecycle Marketing.