Your Brand: Your Why, Your Target Customer, Your Positioning

​You know your small business is special, but do you ever feel stumped about just how to communicate that?

​Branding is the key to communicating your unique values and standing out amongst bigger and more established competitors. 

​In this interactive workshop, we’ll walk through the steps of defining your brand starting from the foundations with Your Why to defining your customer and market position to turning those into your brand personality and your unique point of view.

​This workshop is part of a 4-part series hosted by Maine Outdoor Brands and Founded Outdoors to support and connect founders of outdoor industry startups in Maine.