Landing Pages 101 with Mike Pryke: How to Write and Design Pages That Actually Convert
You don’t need a full product to get real traction—just a clear landing page that speaks directly to your customer. In this hands-on session, Mike Pryke will walk you through how to build and write pages that convert using the tools you already have.
Whether you’re testing a new idea or collecting early leads, this is about getting something live and learnable—fast.
What We’ll Cover:
• What a landing page really is (and why your homepage isn’t it)
• Core elements that drive conversions—headline, CTA, social proof, visuals
• Copy that converts—clear over clever, benefits over features, “you” over “we”
• AIDA framework—guide users from attention to action
• No-code tools—ship your page in 2 hours using Webflow, Carrd, Notion, or Tally
Live Exercises:
✅ Write a headline + subheadline that pass the “5-second test”
✅ Sketch your landing page wireframe live using AIDA
Why it matters:
For Tier 1 founders, your landing page is your MVP. It’s how you start validating demand, refining messaging, and learning what actually resonates—without needing a single line of code.