CatchyCon: The Seattle Developer Marketing Conference
Please join us for an intimate half-day conference in the heart of Seattle. We've curated insightful sessions on creating data-driven, research-led strategies to help you attract, retain, and engage developer audiences. You'll hear from industry experts Katie Miller, Hall Hoyt, Alex Burner, Gary Gonzalez and Ziwei Chen, representing experience at Apple, Amazon, Google, Slack, Meta, Solana, Crowdstrike and more.
You'll walk away with actionable insights, tangible frameworks, and innovative ideas to enhance your developer marketing program. Plus, you'll have the opportunity to make new connections across the industry.
Due to limited space, we are asking for a $50 registration fee to be donated to Girls Who Code. If you need assistance with the registration fee, please email kristina@catchyagency.com
AGENDA:
8:30 am-9:00 am - Arrival (breakfast provided)
9:00 am-9:15 am - Welcome and introductions - Gary Gonzalez (Catchy)
9:15 am-9:45 am - How to craft a winning GTM strategy for developer programs - Tom Williams (Catchy)
9:45 am-10:15 am - Field of Reality: Strategies for building so developers will come - Katie Miller (Slack, Asana, Google)
10:15 am-10:30 am - Coffee break
10:30 am-11:00 am - Open-Source Marketing: Fostering creativity in developer marketing - Hall Hoyt (Solana, Meta, IBM, Niantic)
11:00 am-12:00 pm - Developer Experience Panel - Alex Burner (Apple, CrowdStrike, Dropzone AI), Kyle Tyacke (Catchy), Kelly Little (Graphcore)
12:00 pm-1:00 pm - Lunch (provided)
1:00 pm-1:30 pm - From Data to Strategy: A holistic approach to building and scaling your developer program - Ziwei Chen (Catchy)
1:30 pm-1:45 pm- Closing remarks
1:45 pm-3:30 pm - Mixer