GTM: Why You Can’t Afford to Be Boring by Diana Caplinska

​About Diana:

​15+ years in Marketing across top agencies (TBWA, DDB), consulting firms (Accenture, Deloitte), and as Head of Marketing at Europe’s largest PayTech—driving 200% annual revenue growth. Now I help tech companies 3x their Marketing ROI and cut CAC with a creative approach to Positioning, Brand, and Growth.

​What will you learn?

​Can your customers actually tell one tech brand from another? Most can’t. Because most tech marketing is boring, repetitive—and invisible. That’s not just sad. It’s bad for business. If nobody notices you, nobody can buy from you. We’ll break down the most common industry fails—and how they give you an unfair chance to win.

​Wondering which channel gives the best ROI? Worried about the budget? Tempted to copy your competitors? This one’s for you. Expect memes, Marketing Science, and practical methodologies to drop your CAC and beat the competition

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