The True Crime Podcast Listener Landscape: Exclusive 2024 Webinar
In this webinar, Tom Webster from Sounds Profitable teams up with Melissa and Mandy, hosts of the Moms & Mysteries Podcast, to unpack the latest data from the 2024 True Crime Podcast Listener Landscape Report, conducted in partnership with Signal Hill Insights and made possible through Libsyn’s support.
The results challenge some of the common assumptions around brand suitability and listener demographics within the true crime genre, including:
▶️ Audience Demographics: Surprising listener segments that over-index in true crime
▶️ Brand & Ad Receptivity: How true crime audiences respond to sponsors
▶️ The Host's Role: The unique connection between host and listener in this genre
In addition, Mandy and Melissa share their unique perspective on their true crime audience, offering firsthand reflections on listener impact and engagement.
You’ll come away with a new understanding of True Crime demographics and how you can target your product/service to reach this vital audience.
Questions? Bring them to the Q&A!
More about Tom, Melissa & Mandy
Tom Webster is a partner at Sounds Profitable, the leading voice for the digital audio industry. As a 25-year audio research veteran, he is a trusted advisor to the biggest companies in audio and has dedicated his career to the advancement of podcasting for networks and individuals alike. Mandy & Melissa are the hosts of the popular podcast Moms & Mysteries, which has consistently charted in the true crime category with more than 30 million downloads to-date. They devote their podcast to true crimes —old and new — that capture the world’s attention and demand resolution.
Why Attend?
True Crime is the third most listened-to genre in podcasting in the U.S.*
As one of the most popular genres in podcasting, true crime brings a cross-section of targeted audiences into one symbiotic place. On a broad scale, true crime reaches 42% of the U.S. population age 13+ — an estimated 119 million Americans.* But who ARE those 119 million Americans? In this webinar, the results of the 2024 True Crime Podcast Listener Landscape Report inform our answers. You’ll be surprised at the reach!
*Source: True Crime Consumer Report
Who Should Join?
Anyone exploring ad options to reach a receptive and avid fan base. Learn how this loyal fan base can deliver on your ad campaign — and why.
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