Think Global, Act Local: Product Strategy, Innovation & Customer-Centric Growth

​One of the most significant challenges in product management is entering international markets. There is no single path to success, but regardless of the route you choose, you will inevitably face a range of complex challenges. These include developing go-to-market strategies for different regions, adapting products to diverse cultures, navigating regulations, and most importantly, meeting the expectations and needs of your users.

​A new meetup hosted by General Motors will explore best practices, strategies, and practical tools for launching products in new markets - tools you can start applying right away. The meetup is designed for product managers and professionals, and participation is free with prior registration.

​Speakers at the meetup will provide an in-depth overview of strategic approaches to building a scalable, global product vision. Topics will include best practices for tasks such as market research and go-to-market strategies, localization and cultural adaptation, innovation standards across regions, regulatory compliance, and—above all—user experience and product expectations.

​🎤 Dr. Ute Winter, Staff Product Manager, GM

​🎤 Ravid Erez, Group Product Manager, GM

​🎤 Hili Noy, Director of Product Management, SysAid

​🎤 Dr. Samantha Walter, Group Product Manager, GM

​🎤 Nadav Baron, VP of Product Management, GreenRoad