A Framework for THE Marketing Mix That Connects + Converts: Sticky Brand DNA™ Workshop with Sarah Saxty
In a crowded wellness industry, great brands get overlooked all the time—not because they’re not worthy, but because their message and marketing mix aren't on point. They're trying to show up everywhere, instead of where it counts when it comes to marketing. If you’ve ever struggled to explain what you do in a way that clicks, felt like your content isn’t converting the way it should, or found yourself stuck in the “spray and pray” marketing trap, this training is for you.
This interactive session introduces founders to the Sticky Brand DNA™ framework—the Creating Forward approach to marketing that helps you define and own your most powerful brand message, and use it to create BFF-Level Customer Connections™.
Whether you’re building a wellness product line, fitness platform, or scaling an in-person service business, you’ll walk away knowing what’s keeping your brand from resonating—and exactly how to fix it.
What attendees will walk away with:
A breakdown of the 5 pillars of the Sticky Brand DNA framework and how to apply it in marketing
A deep dive on BFF-level customer connections, from product positioning and website messaging to content strategy and partnership alignment
Real-world examples of BFF-level marketing in action from health and wellness businesses
Live breakouts to workshop how the framework applies to their own brand
A next steps checklist to start implementing immediately
Sarah Saxty is a brand marketing business mentor and founder of Creating Forward Studio, where she helps beauty, wellness, and lifestyle founders build brands people actually get, love, and buy from.
Through her Sticky Brand DNA™ method and multi-channel marketing frameworks, Sarah helps early- to growth-stage founders move from “WTF next?” to calculated action—translating scattered ideas and all-over-the-place marketing into BFF-level positioning and demand-driven, momentum-building strategy.
Her mentorship style blends sharp strategy with deep empathy, empowering founders to develop their expertise as business owners and scale in a way that feels aligned, not overwhelming.
Sarah has been in the industry for 15+ years, starting in fashion and launching her own line in NYC. Now based in LA, her clients range from clean beauty, conscious fashion, and supplement brands—including a celebrity-led brand with Kate Hudson—to yoga studios, oral health practices, and mindfulness-based coaching businesses. Her strategies have helped founders land national partnerships, secure investors, streamline their messaging and marketing systems, and step into the role of founder-CEO with what she calls “IFGT confidence.