Brand Architecture 201 with Jessica Lehmann-Ash

​Paid LWS Members are welcome, if you are not already a paid Member, you will need to sign up to attend this session.

​Join us for a deep dive into the world of brand architecture, looking at what architecture is, why it’s important, and some helpful principles to think about if you’re taking on an architecture project of any size.

• ​Understand the most up to date thinking on different kinds of models, and why companies might want to use them

• ​Understand best practices, including examples from brands we encounter every day

• ​Get an overview of the considerations and tradeoffs involved when developing a model

• ​Walk away with a set of questions you’ll want to ask at the outset of any brand architecture project you’re doing

​Co:Collective's Head of Business & Brand, Jessica Lehman-Ash, will guide us through a very packed 45 minutes.