Unlocking Revenue: Sam Werboff (Airtable)
To win in this market, sellers need to understand and use product data to their advantage.
Leaning on product data can help sales teams:
Prioritize, land, and close the right accounts
Craft compelling narratives
Go from the middle of the pack to top performers
Secure pipeline consistently (aka scale revenue efficiently)!
Enter Sam Werboff, Head of Large Accounts at Airtable, a seasoned and ops minded sales leader with 10+ years of SaaS sales experience. His superpower? Training his team to be athletic nerds — using data to make decisions and leveraging the product through the sales motion.
Sam will be answering all of your questions about how to combine product data with sales strategy!
Topics up for discussion:
Using product data to inform top-down sales motion
Enterprise acquisition and expansion in PLG
Finding the right mix of channels based on your market and ICP
Balancing self-serve and outbound