IRL: Fireside chat with Cheryl Calverley, former CEO of Eve Sleep
🔐 THIS IS A PRIVATE MEMBERS ONLY EVENT 🔐
Please do not sign up for this talk unless you are a paying Big Up Club member. Thanks!
Join us for an intimate fireside chat with Cheryl Calverley, an accomplished marketing leader and former CEO of Eve Sleep. Cheryl will share her candid insights on navigating leadership challenges, driving brand transformation, and creating marketing that truly resonates.
What to Expect:
Behind-the-scenes stories of leading iconic brands like Eve Sleep, The AA, and Marmite.
Practical advice on balancing creativity with commercial impact in marketing.
Thought-provoking discussions on the future of leadership and building authentic brands.
This is a rare opportunity to hear from one of the industry’s most innovative thinkers in a relaxed, conversational setting. Don’t miss this chance to gain actionable takeaways and inspiration for your own marketing journey.
About the speaker:
Cheryl Calverley is a seasoned marketing and business leader with over 15 years of experience in the consumer goods and services sectors. She has held pivotal roles, including Chief Executive Officer and Chief Marketing Officer at Eve Sleep, where she led brand transformation and drove marketing effectiveness.
Prior to her tenure at Eve Sleep, Cheryl served as Marketing Director at The AA, where she was instrumental in modernising the brand's digital presence and spearheaded award-winning campaigns, notably the IPA Gold-winning 'Singing Baby' advertisement.
Her foundational years were spent at Unilever, managing iconic brands such as Marmite, Pot Noodle, Peperami, and Axe (Lynx in the UK), where she honed her skills in brand development and consumer engagement.
Currently, Cheryl is a co-founder at The Den, an advisor, consultant, and executive coach, and serves as a member of the Effie UK Council.