KMb Series: Social Media
What is Knowledge Mobilization and how can it maximize our impact across disciplines?
How can social media extend your reach and the impact of your research? Are there ways to create communities online that build relationships and better understanding of complex challenges? And does UCalgary have any supports or guidelines for using platforms like X, LinkedIn, Facebook or TikTok?
Social media can open new pathways for telling stories and sharing data that leads to research impact. It also requires planning, patience, and some technical skills.
Join the Knowledge to Impact team for a panel discussion on the various uses of social media, unexpected benefits and potential challenges. We will also share details on a few tools to create content, manage dissemination across platforms and gather analytics.
This session will be recorded.
Panelists:
Dr. Trevor Tombe is a Professor at the University of Calgary’s Department of Economics and the Director of Fiscal and Economic Policy at The School of Public Policy. His research explores a broad set of topics, including, international trade, public finances, and fiscal federalism. He has published in top economics journals, is co-author of the textbooks Public Finance in Canada and Macroeconomics, co-editor of the recent volume Fiscal Federalism in Canada, co-director of Finances of the Nation, and is a Public Policy Forum Fellow. In addition to his academic work, he actively advises various governments on a wide range of issues and contributes to policy development and discussions through regular op-eds, articles, and media engagement, including as a regular contributor to The Hub.
Dr. Amy Metcalfe’s program of research focuses on examining the impact of medical management of chronic disease in pregnancy on maternal and fetal health; evaluating the ability of alternative models of prenatal care to improve disease control and obstetrical outcomes; and assessing the risk of long-term disease complications following pregnancy. Dr. Metcalfe is also the Prediction, Prevention and Interventions for Preterm Birth (P3) Cohort Study Team Lead. P3 has used social media to share project updates, post information on maternal health, and create supporting online communities for research participants. Facebook
Samantha Paterson is a marcom leader with specializations in content marketing, online community/social media management, and product marketing (tech sector). She's been working within central communications at UCalgary since 2015 and her current role is Senior Manager, Content and Social Media Services leading a team of six people. She has presented on digital communications within Canada and the United States in person and virtually. X, LinkedIn
See the event page for all upcoming webinars in the series.