Content & Connection Workshop

​The energy we’re bringing into this workshop?

Progress beats perfection, and creative action pays out in spades.

When it comes to curating content for your brand, the royal flush isn’t in the most aesthetic, pinterest-worthy, time-consuming, highly curated, and often highly unachievable material you can muster. 

​Your strongest hand is a suit of well-played, postable pillars. This is the kind of content that emboldens you to DO instead of getting hung up on what you SHOULD do…or what someone else is doing.

Because how many times have you thought to yourself, “if I could just have what she has to post (ikyk we’re talking about this after a twenty-minute doom scroll sesh), I could sell”? And then frantically scrolling through your own content trying to find just one little clip for a reel, and ultimately hitting overwhelm before even hitting post.

Yup. We get it. 

​As brand experts for businesses big and small, we hear you, loud and clear, my friends.

Over and over, we hear these same pain points when it comes to our clients creating their own content: 

1. How to create videos for reels and stories with personality that aren’t exactly the same as everyone else

​2. Finding the right light to film or photograph in 

​3. Posing without picking apart how they look and reshooting about a million times 

​4. Selling their offer without the ick factor 

​5. Authentic idea to action generation to actually create the content itself 

​With a list like that, we absolutely understand where the paralysis comes into play. But this is also where we have the opportunity to choose a different path to connect and create, rather than crash out. Pinky promise. 

​Workshop Details: 

​We are proud to collaborate on this workshop with Larelyn Harrig and Amber Gerdes!

​
Amber, founder and lead strategist of Salt and Light Social Media, will walk you through how your own brand archetype can not only make creating content wayyyy less painful, but also, how you can sell your offer without feeling like you’re cold calling your followers. 

​This is what’s gonna get you fired up, because once you anchor into your unique strategy, you’re unstoppable. 

​She’ll show you how your unique superpower isn’t in how polished everything is, but how your personality is key to connecting with your audience. No one knows this better than Amber, and no one will help you find your own plotline better than her.

People over platforms is her thing, and that is exactly why she is the perfect pro to lead this workshop.

We’re not just talking concepts, we’re putting all of that knowledge to good use, on site.

Laurelyn, commercial and brand photographer of her business My Brand Photographer, has curated 3-4 different vignettes within her studio space for you to use, specific to creating the content you crave. With options to use roll down backdrops, meeting spaces, white and cream city brick walls, there’s no excuse to not execute your ideas.

During the second portion of this workshop, you’ll have the opportunity to break out into groups and RUN with it! Laurelyn is as detail oriented as she is determined, and she absolutely understands how pairing yourself with the crisp studio setup can elevate your visuals. 

​We’re not done just yet.

You’ve got a total of THREE girls’ girls who all work to capture and create for women just like you. 

​In addition to Amber and Larelyn leading the way, Kate owner and brand photographer of Kate Spitz Photography will be there to provide assistance with posing, holding your phone, and offering tips and tricks for all the right angles. 

​All of your hostesses will be your personal hype squad throughout the workshop to help you look, feel, and create at your best. Our goal is to help you walk away from our time together with usable content that YOU’VE created with your personality at the forefront.

The best part of all this?

You don’t have to do it alone.

We’re gonna be right here cheering you on! And checking your teeth before you hit record. We told you we’re here for the girls!

Grab a girlfriend and charge your phone! We’ve got a ticket reserved just for you!

What to Bring:
Small props like a branded cup, laptop, one or two products, a few of your key tools of creation (paint brush, camera, wireless keyboard, tablet)

​Phone 

​One phone ring light or small ring light (please keep in mind we may not have electric sockets for everyone so if you have a battery powered one that would be a great option)

What to Expect:
We will have a few minutes for brief introductions before we kick off! Amber will begin with leading an educational portion to help guide your content creation in the second half of the workshop. While you’re creating, all three of your hostesses will be helping out to provide feedback and work through sticking points you’re hitting, offer ideas, encouragement and plenty of high fives.

​How to Prep:
Before our workshop, we have just a teensy amount of prep work. This will help us sort you into groups so you can maximize your genius when it comes to content creation! 

​A few days prior to our workshop, you will be getting an email from us about brand archetypes and a short questionnaire to help you prep so you can make content that works for you. 

​You will also be getting a prep guide for how to choose what to wear, tips for makeup, and how to show up feeling like the best version of yourself! 

​Questions? Feel free to email Kate at Kate@empoweredbywmn.com