HOW TO BECOME A BILLION DOLLAR STARTUP - Super.com Tech Playbooks
We are officially part of Toronto Tech Week 2025, a weeklong citywide collection of events to connect and celebrate the builders. June 23 → June 27, 2025 | torontotechweek.com.
Join the engineering leadership team from Super.com who will present playbooks with step-by-step guidance on how we grew from series A to C. Participants will have a chance to hear from our CTO Ryan Fox presenting a playbook for org scaling and strategic investments as you scale. With additional playbook presentations on how to measure your engineering organization, build world class infra eng. and CI/CD tuned for the developer experience. We will also present playbooks for building engineering culture, delivering self serve experimentation, and how to identify the correct technical debt and investments as your product matures.
The format of our presentations are designed to be practical and actionable so other engineering leaders and founders can learn from what helped us become a thriving and profitable scaleup. We have topics for engineering leaders and managers at all levels, infrastructure engineers and those interested in improving DX, experimentation, and more!
Agenda:
-4:00PM - Super.com open house (doors open)
-5:00PM - Ryan Fox, CTO - A playbook for scaling your engineering org.
Description: You’ve achieved product-market fit and you’re ready to scale. This playbook presentation will cover type and the sequencing of key strategic decisions related to org structure, technical investments, product lifecycle, and how to ensure you maintain technical excellence as you grow from 10 engineers to more than 100 that made Super.com successful.
-5:30PM - Matt Culver, Engineering Chief of Staff - How to measure an engineering org.
Description: A data driven approach to measuring your growing tech company. A step by step playbook for picking measures that are meaningful to your org, and how to align incentives between your engineers and business by picking measures that improve developer experience.
-6:00PM - Nomaan Ahmed, Sr. Director Product Eng - Building empowered engineering culture.
Description: Having a great company needs great culture. We will present a step by step playbook on how [Super.com](http://Super.com) built empowered engineering culture by focusing on empathy, maximizing team autonomy, and encouraging leadership from within teams by using guilds.
-6.30PM - Gage Sonntag, Sr Director Data Eng & Analytics - Self serve product experimentation and 10x the rate your teams can learn from and make product decisions.
Description: Using a robust experimentation framework at your company will improve the validity of your A/B testing outcomes and vastly increase the rate at which you can learn and optimize your product. Learn how Super.com delivers 2.5 experiments per person per quarter and does so with 90%+ developer satisfaction.
-7:00PM - Kyle Pericak, Director Infrastructure Eng - Building killer developer infrastructure, a playbook for becoming “unbound”.
Description: Super.com’s journey towards building killer Developer Infrastructure and optimizing for cycle time. Learn how we provide fast and affordable per-developer dev/test environments, built trust in our automated test systems, implemented CD with canary verification, and migrated from ChatOps to fully automated deployments. We’ll cover how we’re leveraging AI and our developer platform to manage change at scale, what tools we use, and which ones have added the most value.
-7:30PM - Kevin Godfrey, Director Product Eng - Tackling the right tech debt at the right time.
Description: A playbook for how to identify the correct engineering investments and tech debt to address as your product matures. A practical playbook on how to identify high value investment areas, scope, and deliver them, as well as practical guidance on how to connect business value to technical investment decisions.
-8:00PM - Wrap up cocktail hour and open Q&A - Opportunity to get face time with Super.com technology leadership to discuss a decision or challenge you are facing in your own org with one of the presenters.