The Urge to Act: How to Differentiate by Owning an Influential Idea that Moves the Market
You speak, they act. That's the goal, and that's the dream—and if you're honest, way too often, it feels just as fictional. You're sharing tons of content, producing yet-more "stuff," but without the corresponding lift in results. Worse, you're watching people use all kinds of hollow, hype-filled gimmicks to earn attention their expertise simply doesn't warrant.
It's exhausting. It's tempting to try and spin even faster on the hamster wheel or maybe resort to the same tricks you actually dislike. Because what else can you do?
Simple: you can develop your premise. You can own a big idea in the market that sparks action in others.
A defensible, ownable premise is the first step to your positioning, your content, and your thought leadership differentiating publicly and driving action for your business. It's the first step towards results that come more easily.
In this thought-provoking, practical session, author and differentiation consultant Jay Acunzo will have you thinking more about the power of your ideas and less about the volume of your content.
You will learn:
How to move from rough but relevant ideas to a pithy, powerful premise that drives you brand positioning and content.
How to use your premise to become a more effective, influential storyteller—without magically adding budget.
How to stand out in a noisy world through your substance, not all those cheap stunts we see too often online.
You speak, they act. That's the dream—but it's also a very real skill you can master.