UCLA's IP Law Workshop: Trademark Protection for Design
Join Professor Mark P. McKenna, Vice Dean of Faculty & Intellectual Life at UCLA School of Law, and Ms. Tiffany Parnell, Assistant Director of International Programs, for an insightful session exploring the nuanced protection of design under intellectual property (IP) law.
About the workshop
In many countries, design is protected primarily under a sui generis design rights regime (sui generis meaning distinct from other forms of IP protection). In the US, design is protected in various ways under patent, trademark, and copyright law. Each of those regimes has adapted its rules over time, in part in recognition of the availability of other types of IP protection. This talk will give an overview of trademark protection for design and the evolution of those rules over time. The talk will be preceded by a brief presentation on UCLA Law's LL.M. program.
About the Speakers:
Professor Mark P. McKenna is the Vice Dean of Faculty & Intellectual Life and teaches and writes in the areas of intellectual property and privacy law. Though his core area of expertise is trademark law, where he is widely recognized as a leading expert, Professor McKenna has written broadly on nearly every area of intellectual property, including utility patent, design patent, copyright, and the right of publicity. He has also written more generally on innovation and technology policy. Much of his most recent work has focused on the intersection of intellectual property rights regimes and the intersection of IP rights with adjacent rights.
Professor McKenna is Faculty Co-Director of the UCLA Institute for Technology, Law & Policy, a partnership between the UCLA School of Law and UCLA Samueli School of Engineering that examines the benefits and risks presented by technologies such as artificial intelligence and machine learning, robotics, cybersecurity and digital media and communications. He was previously Faculty Co-Director of the Ziffren Institute for Entertainment, Media, Technology & Sports Law, with which he remains actively involved as an affiliated faculty member.
Tiffany Parnell is Assistant Director of International Programs at UCLA School of Law in Los Angeles, California. She joined UCLA Law in 2009 after earning both her B.S. in Economics (2008) and M.S.Ed. in Higher Education Management (2009) at the University of Pennsylvania. Her expertise includes alumni relations, international recruitment and outreach strategy, marketing, bar exam and student support, university partnerships and collaborations, and more.
This engaging session is a must-attend for anyone interested in the interplay between intellectual property law and design, as well as those considering advancing their legal education at UCLA School of Law.