Find Your Market, Fuel Your Growth: IP Strategy, Business Models & Lead Generation for Founders

​Struggling to explain your business model, identify your ideal customers, or generate consistent leads?

​Join Catapult Startups for a high-impact, 1-hour webinar designed to help early-stage founders clarify their business model, focus on revenue-generating strategies, and build a lead generation engine that actually works.

​You’ll also learn how to access legal and IP support through the ElevateIP Alberta Program — a powerful resource for protecting your innovation and positioning your company for long-term success.

​This is a must-attend session for founders who want to speak the language of investors, attract the right partners and customers, and unlock non-dilutive support for their business.

​🎯 Who Should Attend:

• ​Startup and tech founders

• ​First-time entrepreneurs

• ​Small business owners preparing to scale

• ​People who want to learn the value of IP

• ​Anyone applying to the ElevateIP Alberta Program

​📋 Webinar Agenda (60 minutes):

​🔹 1:00 PM – Welcome & Intro Presenter: Daniel Monzon, CEO Catapult Startups, Steve Blair Founder of Blair & Co and Co-founder of Catapult Startups

​🔹 1:05 PM – ElevateIP Alberta Program Overview

​🔹 1:20 PM – How to Communicate a Business Model that Gets Funded

​🔹 1:30 PM – Lead Generation & Target Audience Tactics How to define your real Ideal Customer Profile (ICP)

​🔹 1:50 PM – Q&A

​📚 What You’ll Learn:

• ​How to clearly explain your business model and revenue strategy

• ​What MRR is and why it matters to investors

• ​How to define and reach your ideal customer

• ​Lead generation tactics that work on a budget

• ​How to access IP legal support through ElevateIP Alberta