Trusted Advertising: Building a Blueprint for Better

​As public expectations of advertising evolve, so too must the industry's approach to trust, transparency and effectiveness. This exclusive roundtable will bring together 15-20 senior leaders from the UK and across the globe to explore what trusted advertising looks like in 2025 and beyond. 

​Chaired by Matt Bourn, Director of Communications at the Advertising Association and co-author of the upcoming book Trusted Advertising, the session will inform the book's development with real-world insights and best practice from across the global industry. 

​With the publication set for January 2026, this discussion offers participants a unique opportunity to shape a landmark guide to rebuilding trust in advertising—one that champions accountability, creativity and impact.

​While this is an invite-only event, we welcome registrations of interest from those who believe they have a valuable perspective to share. Please fill out the form above.