Navigating Google Ads Analytics with Adam Scanlon
As a seasoned paid ads professional (and Growclass' resident paid ads instructor), one of the most common issues Adam helps clients with is conversion tracking.
Even if you're brand new to the setting up paid ads, you probably know that accurate conversion tracking is a crucial part of the puzzle. You need to be able to see where people are coming from to measure and adjust the effectiveness of your ads, which you're putting dollars behind.
In this session, Adam will go over:
The fundamentals of understanding the Google Ads Dashboard
The best platforms to set up your landing pages/forms on for conversion tracking of paid ads
When and why to set up your conversion as a web event vs a manual one
He'll also save time for Q&A at the end, so be sure to bring any questions you have on this topic to the conversation!
About your host:
As Co-Founder and Head of Growth at Paid Ad agency Conversify, Adam knows how to help businesses increase sales and grow their online presence.
His track record is strong and his methods have been refined and proven. Over 50 companies from all over the world have implemented the cutting edge advertising strategies he provides to explode their user acquisition and online sales.
He is a performance marketer with expertise in all major ad platforms (Google, Youtube, Facebook, Instagram, LinkedIn, Snapchat & Native). Conversion Rate Optimization is his obsession & A/B testing is his version of fun.
If you fall into his wheelhouse, and you and your team are serious about growing, send Adam a message!