Prestige & Bonhmas presents: Play Beyond by Gully
Dubai Event CANCELED - However, our sale and partnership with Bonhams will continue as planned. We invite you to follow and participate in Bonhams’ very first Web3 auction via the following link today at 6 PM (Dubaï Time): https://bonhams.com/auction/31078/lot/120/
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Join us for an exclusive late afternoon gathering as we witness the first-ever fusion between titans of the traditional art world and the trailblazers of Web3 at one of the city’s most stunning hotels — The Address Beach Resort.
After more than 230 years of legacy, Bonhams — the world’s third-largest auction house — joins forces with Prestige and the acclaimed master artist Gully for their historic Web3 debut, taking place live at this landmark event.
For the occasion, we’ve brought together Gully, a highly respected anonymous artist known for his record-breaking sales and iconic collaborations. He will unveil a one-of-a-kind physical artwork, blending his unique visual language with playful nods to leading Web3 projects including Pudgy Penguins, Doodles, Azuki, BAYC, and more.
This exclusive piece will be auctioned live during the event. The successful bidder will receive the original physical artwork, along with its 1/1 NFT twin — a digital counterpart forever linked to the masterpiece.
The auction will take place in-person in Brussels, in duplex live from Dubai, and streamed online via Bonhams’ official website, with crypto bidding enabled for the first time.
No matter where the buyer is in the world, Bonhams will manage the full logistics of delivery.
100% of the proceeds will be donated to charitable organizations focused on improving the lives and well-being of children in need.
Access:
By invitation only. This exclusive event will bring together top-tier collectors, founders, and investors from the Web3 and fine art communities. Space is limited — register now to secure your place.
Program:
2 PM – 4 PM: Reception, curated discussions, panels, and drinks
4 PM – 5 PM: Live auction
5 PM – 6 PM: Post-sale celebration
About Gully:
Gully is an undoxxed French artist. His art has transcended borders and captured the attention of the most influential collectors and luxury brands. Among his many milestones, Gully partnered with Roger Dubuis on a limited-edition watch that sold out instantly at a price of $220,000. Years earlier, François Pinault—one of the greatest art collectors of our time and the 32nd richest man in the world in 2023—personally curated an exhibition in his honor, leveraging his private network. Their collaboration extended to one of Pinault’s watch brands, solidifying Gully’s presence at the intersection of fine art and luxury.
Year after year, demand for Gully’s work continues to skyrocket, with the value of his previous works multiplying tenfold. His paintings consistently exceed auction estimates, reaching multiple six-figure sales, while his collector base expands among the world’s top-tier investors. His ability to blend the heritage of classical art with a fresh, contemporary vision has secured his status as one of the most sought-after artists of his generation.
Today, he makes his debut in the Web3 space, backed by strategic partnerships with industry leaders and unveiling his first-ever NFT collection, meticulously crafted over the past year. More than just a drop, it’s a bold step toward reconnecting with his collectors while building a tight-knit crew of some of the space’s most influential figures — all united by a shared vision and a powerful network.
About Bonhams:
Bonhams is far more than an auction house — it's a cultural institution with over 230 years of legacy. Founded in 1793 in London, Bonhams has become one of the top three global auction houses, renowned for its expertise, elegance, and commitment to excellence across fine art, classic cars, jewelry, and rare collectibles.
With a global presence spanning over 60 countries, Bonhams masterfully blends tradition with innovation. From setting world records — like the €135 million sale of the Mercedes-Benz 300 SLR Uhlenhaut Coupé, the most expensive car ever sold at auction — to acquiring iconic regional houses such as Bukowskis, Skinner, and Cornette de Saint Cyr, Bonhams continues to shape the future of the art world.
Now, in a bold and visionary move, Bonhams steps into Web3 — marking a historic first and opening a new chapter at the intersection of legacy and digital innovation.
About Prestige:
Prestige stands at the forefront of transforming the art market through blockchain technology. Our mission is to empower artists, collectors, and institutions by revolutionizing how art is bought, sold, and exchanged.
To fulfill our mission, we are developing a dedicated art sales platform that will enable verified galleries, auction houses, museums, and artists to sell all of their artworks, and allow buyers to purchase without the common issues faced today, in a more accessible, streamlined, and secure manner through the advanced capabilities of blockchain technology.