Cover Image for MarComm Strategies for Attracting Investors, Customers, & Partners

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Greentown, the world's largest climatetech and energy incubator, brings together startups, corporates, investors, philanthropists, policymakers, and others to scale climatetech.

Hosted By

20 Going

Climate

MarComm Strategies for Attracting Investors, Customers, & Partners

Name: MarComm Strategies for Attracting Investors, Customers, & Partners
Start: 2025-09-24T09:30:00.000-04:00
End: 2025-09-24T11:30:00.000-04:00
Location: 3 West Club

Greentown Labs

3 West Club

New York, New York

Welcome! To join the event, please register below.

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About Event

Join FischTank PR and Greentown Labs on Wednesday, Sept 24 during Climate Week NYC!

What communications and marketing strategies are climate brands using to attract investors, customers and partners?

Much of the “buzz” surrounding energy tech and sustainability has worn off, as attention shifts from promise and potential to what is commercially viable and making a difference now. With federal funding having dried up and a policy framework sending headwinds in nearly every direction, it's more imperative than ever for energy tech, sustainability and climate brands to assertively position themselves and their corporate objectives in front of their respective target audiences. This panel will highlight trends in how investors and brands themselves evaluate communications and marketing strategies, as well as best practices for how climate and energy tech brands can effectively reach investors, customers, and partners. Conversation will include:

How industry terminology and brand messaging has changed
What is the role of media relations / engaging journalists? What is the downside?
Are events (like Climate Week), trade shows, and conferences still valuable as budgets are slashed?
What brands are doing it well
And more!

This panel is ideal for founders, c-suite, marketing/comms pros, business development leads and others who are looking to better understand industry trends and learn how to utilize communications and marketing strategies that reach target audiences and stakeholders.

Agenda:

9:30 to 10:00 a.m.: Arrival and Networking
10:00 to 10:45 a.m.: Panel Discussion
- Speakers:
  - Kellyn Blossom, Head of Policy and Communications, Electra
  - Aisling Carlson, SVP of Partnerships and Investor Programs, Greentown Labs
  - Eric Fischgrund, Founder, FischTank PR (moderator)
  - More to be announced
10:45 to 11:00 a.m.: Q&A
11:00 to 11:30 a.m. Networking

About FischTank PR
FischTank PR is a full-service media relations and communications firm serving clients spanning various industries, including but not limited to cleantech and sustainability, B2B and emerging technologies, healthcare and biotech, real estate and financial services. Incorporating an integrated strategy consisting of media relations, content writing, corporate communications, SEO/ORM, digital/social media, and outbound marketing, FischTank helps clients amplify their message with results that impact their bottom line. For more information, visit http://www.FischTankPR.com or follow us on Facebook, LinkedIn, and Twitter – @Fisch_Tank.

Please note: By registering for this event, you consent to your name, title, and company/organization being shared with other event attendees. You consent to your image or likeness being used in content associated with the event. You release Greentown Labs and all partners from any and all liability stemming from any event-related incident.

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