Marketingland: 2025 Paid Ad Tactics and Strategies
CACs are at an all-time high and a lot of marketers are scrambling to adjust and deliver ROI. Even if you’re not feeling the heat, it pays to be prepared.
So, I’m bringing in Joey Streger (VP Marketing and e-commerce at Alen Air Purifiers) and Alinne Allahverdian (Director of performance marketing at ServiceTitan) to break down how to rethink your paid ad strategy and choose channels that are outperforming in 2025. Expect perspectives from the B2B and e-comm world in this one!
We’re talking:
🤝 Pivoting your ad strategy to fight rising CACS
📈 What channels are working in 2025
💻 Choosing the right platforms for your campaign goals
💰 Paid ad tactics that perform
See you on April 23, Marketing Bestie. Save your spot and come with questions. 🫡