Marketingland: 2025 Paid Ad Tactics and Strategies
CACs are at an all-time high and a lot of marketers are scrambling to adjust and deliver ROI. Even if you’re not feeling the heat, it pays to be prepared.
So, I'm teaming up with my wife Ari Murray (Creator of Go-to-Millions & Chief Growth Officer at Sharma Brands) to dig into a convo with Joey Streger (VP Marketing and e-commerce at Alen Air Purifiers) and Alinne Allahverdian (Director of performance marketing at ServiceTitan) and break down how to rethink your paid ad strategy and choose channels that are outperforming in 2025. Expect perspectives from the B2B and e-comm world in this one!
We’re talking:
🤝 Pivoting your ad strategy to fight rising CACS
📈 What channels are working in 2025
💻 Choosing the right platforms for your campaign goals
💰 Paid ad tactics that perform
See you on April 23, Marketing Bestie. Save your spot and come with questions. 🫡
Also, BIG thanks to our sponsor, Triple Whale, for helping us bring this edition of Marketingland to life.
Triple Whale is the agent-powered intelligence platform built for faster, more confident decisions across your entire brand.
Powered by AI agents that sit on top of a fully-managed data warehouse, proprietary identity resolution technology that uncovers rich customer behaviors other platforms miss, and powerful tools for customer acquisition, conversion, and retention, Triple Whale turns complex data into clear guidance for profitable growth.
Read their recent case study to learn how Dixxon Flannel Company maximized their ROAS and achieved 3X ROI with automated insights highlighting top ad creatives across platforms.