Naming 101: What You Need To Know About Naming

​About the Session:
If any of the following has ever crossed your mind:

- Naming is so easy…and yet, so hard
- Naming. Wait, that’s a thing?
- How do I name a business?
- Why doesn't ChatGPT give me names I like
- Can’t decide on a name, please help!

… then this presentation is for you. Let’s dive into this magical corner of the branding world, and learn what naming is, why it’s important, and how to do it better. Perfect for founders, fractionals, designers, marketers, and anyone who comes into contact with naming, or is remotely curious about the art and science of it all. Bring your questions, or simply sit back and enjoy the ride. Some time for Q&A will be included. See you there?

​About the Host:
From journalist to copywriter to namer, Alex has been in love with words and stories her whole life. After working as a beat reporter for The Boston Globe, she made the switch to copywriting at an agency, where she wrote and concepted TV spots, radio and video scripts, websites, social copy, and everything in between. In 2022, she started Zeppelin Naming Consultancy as a way to offer naming services to clients with ambitious goals. She loves books, travel, and big ideas. She is an optimist.