The A/B Way: Test, Learn, Repeat

​In a data-driven world, A/B testing is a fundamental tool for making evidence-based decisions. This talk will cover best practices for designing, running, and analyzing effective A/B tests, avoiding common pitfalls, and maximizing the impact of your optimizations.

​You will learn how to correctly identify variables, define meaningful metrics, and interpret results to drive your business growth.

​by Nicola Casu