Interviews for Fundraising Appeals | 10 Things Social Purpose Organizations Need to Know

​10 Things Social Purpose Organizations Need to Know About Interviews for Fundraising Appeals

​​​​​​​​​​​​Featuring Rachel Zant

​​​Every compelling fundraising appeal starts with a powerful story—and every great story starts with a meaningful conversation.

​In this session, nonprofit storyteller and fundraising copywriter Rachel Zant will introduce you to the art of “storygardening”—a step-by-step process to help you cultivate a thriving garden of stories that can be used across your fundraising and communications efforts.

​You’ll learn how to identify and collect impactful stories, conduct interviews that go beyond surface-level facts, and transform raw conversations into emotionally resonant donor appeals. Whether you’re gathering stories yourself or collaborating with consultants and creatives, this session will help you improve the way your organization tells its story.

​What you’ll take away by attending:

​ • A simple five-step system to find and collect your strongest stories

​ • How to conduct interviews that evoke emotion, not just information

​ • Techniques to turn interview content into emotionally compelling fundraising appeals

​ • Tips to brief and support outside storytellers, consultants, and creatives

​ • Guidance on how to move conversations from surface-level to deeply connective—ethically and with care

​If you want to build stronger donor connections and raise more money through authentic storytelling, this session will give you the skills and confidence to get started.

​​About the Speaker

A direct response expert, Rachel has been helping nonprofits raise more money for their important causes for almost 25 years. Her passion is writing engaging and emotionally inspiring copy that helps donors see clearly how their loving gifts help make our world a better place to live.

​​​​​​​​​​​About the Series
This online event is part of a complimentary series of talks and Q&A sessions hosted by The Good Growth Company in partnership with the Centre for Social Innovation. Each session features an expert from the community sharing 10 things social purpose organizations need to know about a given topic. The series is designed for leaders and within nonprofits, charities and social ventures.
Format: 10 Tips Presentation + Question & Answer Session (Total 1 Hour)

​​​​​​​​​​About the Host
The Good Growth Company is an up-skilling company for non-profit organizations and purpose-driven businesses seeking to invest in their people to help scale their mission. Boost your social impact and level up your team with targeted workshops and more. Get started here.

​​​​​​​​​​A Membership with More
Watch the recording from this session and all past sessions through our Training Library. Created for individuals working in social good, The Good Growth Company's individual membership level is the perfect way to catch up on all past sessions from our 10 Things series, including expert tips and recorded audience questions. Find out more or signup for instant access for only $9 here: https://thegoodgrowth.company/membership