Pricing 101: Houghton Street x Ed Lee (HelloAdvisr)

​Ed Lee is an accomplished pricing expert and the Founder and CEO of HelloAdvisr, a growth consultancy specializing in designing high-impact pricing strategies for fast growing companies. He works closely with companies across growth stages and draws on deep experience in industries such as software, eCommerce/retail, gaming, and consumer goods.

​Prior to founding HelloAdvisr, Ed held leadership roles at LG Electronics and Simon-Kucher & Partners. He was a trusted advisor on pricing and go-to-market strategy to leading companies and brands worldwide. In addition to his professional work, Ed is passionate about education. He regularly teaches on international business, entrepreneurship and executive leadership at academic institutions including UCLA, LMU, and Oxford University.

​Ed's commitment to the startup ecosystem extends beyond his consultancy work. He serves as a mentor and advisor at prominent global investors and accelerators like Techstars and 500 Global, contributing his deep knowledge and insights. Additionally, he serves as a resident expert at the Entrepreneurship Centre at Said Business School, Oxford University.

​Join us for a practical, information-packed AMA session for early-stage founders on all aspects of pricing strategy including optimisation of pricing structure, latest trends, and setting pricing for scale.

​​​This AMA is designed to provide actionable insights to help guide your pricing decision-making process.

​​​Plus you’ll have an opportunity to learn more about the early strategies that Ed developed with a range of venture-backed clients from SaaS to consumer.

​​​This session will be recorded and distributed to everyone who's signed up to attend.

​​​Come with your questions ready, we want the session to be as interactive as possible.