The uncanny allure of 'marketing' by Devyani Tyagi, Brand Manager-Reliance Digital Retail Ltd.
Mystery strokes the fires of marketing, it fuels our curious needs and needs to share new information with others. No one talks about things people already know, but something only a few select people knows about? You’ll be jumping at the chance to let people know about your new knowledge, and so will your consumers.
Devyani, Brand Manager-Reliance Digital Retail Ltd. solves these mysteries for us in this session.
Seats:50
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About Devyani:
She has worked as an Associate Brand & PR Manager in Gurgaon with Grofers (e-com platform for groceries) for 3 years. Her job responsibilities included managing 360 degree brand communications.
In 2018, she joined a CDIT (consumer durables & IT) retailer, Reliance Digital, in the capacity of a Brand Manager. Her responsibilities have doubled up since, she manages Reconnect, private label brand worth a turnover of 500Cr. Managing brand strategies, devising communication plans. Media planning and budgeting, overseeing marketing activations across channels, including digital, social, ATL & BTL.
Aside, she loves to read about different cultures. Absolutely fascinated by newer languages. She believes, being in a new place, exchanging discourses about contemporary art & culture is closest definition of adding width to her mind.