Catalyst Series: Customer Centric Scaling
Willpower Brands Presents:
Catalyst Series | Customer Centric Scaling
We’re bringing our Catalyst Series back to Austin — this time to spotlight the local brand catalysts scaling smarter by putting the customer first.
This edition features a conversation with the legendary Albert Matheny, Founder & CEO of Promix Nutrition, which specializes in clean, performance-focused products for athletes and health-conscious individuals.
Albert has built an incredible DTC business with Co-Founder Devon Levesque, with a wild portfolio of products and we are super stoked to hear the journey and their community expansion.
Event Run of Show:
Date: Wednesday, June 18th, 2025
Time: 6:00 pm - 9:00 pm
Bites, Bevies & Brands: 6:00 pm - 6:45 pm
Willpower Kickoff: 6:45 pm - 7:00 pm
Brand Insights Panel: 7:00 pm - 7:30 pm
Albert Matheny, CEO, Founder | PROMIX
Networking, Bites & Product Gifting: 7:30 pm - 9:00 pm
Location: The Malin East Austin, 1515 E Cesar Chavez St Suite 100
You can expect:
• Consumer Brand Community: Connect with fellow brand builders making bold moves in Austin and beyond.
• Wellness Mocktails & Cocktails: Curated drink menu featuring functional beverages and elevated mocktails by PROMIX
• Heavy Bites: Catered healthy dinner bites throughout the evening from our friends at Local Foods
• Product Gifting: Take home goods from some of our (and soon to be your) favorite brands
• Featured Speakers: Real talk from leaders shaping the consumer space — including:
Albert Matheny, CEO, Founder | PROMIX
Missed Our Recent Austin Events? Check Them Out Here:
[April 16] Willpower Catalyst Series: Innovation Playbook w/ Super Coffee, Kin Euphorics and GoodPop
[Feb 5] Willpower Catalyst Series: Inflection Point w/ Paulie Dery
About Willpower
Willpower is a community platform for bold consumer brands. Through curated events and strategic connections, we bring together founders, service providers, and industry leaders to spark real relationships, fresh ideas, and unexpected opportunities.