​Are you a user researcher, product manager, or project lead constantly challenged by vague, incomplete, or misguided user research briefs from your stakeholders?

​Join us for this hands-on workshop hosted by user research veterans Aditya Kedia and Ada Yuen. We'll share strategies for unpacking and " decoding" research briefs—even when written by people without a user research background.

​In this session, you'll learn how to:

• ​Ask the right questions to clarify research objectives and uncover the true needs

• ​Translate ambiguous briefs into well-scoped, actionable research plans

• ​Handle changes in stakeholder requirements or constraints as you prepare the user research project

• ​Manage stakeholder expectations and educate them on effective user research practices

​Whether you're an experienced researcher or new to leading user research projects, this workshop will give you the tools and confidence to turn any research brief into a successful, impactful study.

​Don't let poorly written briefs or shifting requirements derail your research efforts. Register now and start cracking the code to user research success!

​Target Audience:

• ​User Researchers

• ​Product Managers

• ​Project Managers

• ​Anyone responsible for leading user research projects

​About the hosts:

• ​Aditya Kedia Aditya is a seasoned user researcher with over a decade of experience in user research and product design. He appropriately utilizes qualitative and quantitative research methods to inform product vision, strategy and design for an evidence driven product roadmap. His work has consistently led to solutions that drive growth, foster engagement, and improve satisfaction in both B2C and B2B contexts acrosss financial services, ecommerce, adtech and edutech.(LinkedIn profile: https://www.linkedin.com/in/akedia/)

• ​Ada Yuen is the founder of CoolGranite, a user research agency established in 2016. As a User Researcher, she leverages her extensive decade-long experience in UX to lead and collaborate on strategy, design, and execution for web-based and app experiences, aiming to drive conversions and ROI. Ada actively engages with stakeholders throughout the UX lifecycle, contributing to conceptual, high-level, and interaction design. She holds an MPhil and BS in Computer Science from the US and Hong Kong. (Linked profile: https://www.linkedin.com/in/adayuen/)

​Photo by Felipe Furtado on Unsplash