​Content is made to inform, educate, and.... sell.

​Learn the ins and outs of creating content that seamlessly incorporates your product while providing value to your reader. We'll explore successful examples from leading SaaS brands and examine the different approaches to crafting compelling product-led content. Plus, we'll share tips on how to scale your efforts, avoid common mistakes, and optimize your calls-to-action.

​You'll learn:

• ​What is product-led content (really)?

• ​How to balance promoting your product and providing value

• ​Real-life examples of SaaS brands executing product-led content strategies effectively

• ​Different approaches to product-led content

• ​Applying product-led approaches to the funnel

• ​How to scale product-led content

• ​Common mistakes to avoid

​About Masooma

​Masooma Memon is an accomplished freelance content marketer who specializes in working with B2B SaaS brands. Her client roster includes industry giants such as Vimeo, Shopify, GatherContent, and CoSchedule. Masooma's expertise lies in crafting, refreshing, and repurposing long-form educational top-of-funnel (TOFU) content as well as product-led content that resonates with target audiences and drives results.

​Masooma was listed among Semrush's Top 100 Content Marketing Influencers in 2022. Her marketing newsletter, The Content Workshop, has been featured in Forbes' list of must-read marketing newsletters.