The Hollywood edge: supercharge your marketing storytelling
You already know storytelling is essential to great marketing. But even the best stories can fall flat if they don’t capture hearts, spark action, or stick in the memory.
That’s where Hollywood comes in. This webinar is designed for marketers who already “get” storytelling - but want to make their brand narratives truly unforgettable.
We’ll show you how to strengthen your existing stories using the same cinematic techniques that turn scripts into blockbusters and audiences into lifelong fans. It’s not about starting from scratch - it’s about turning your next campaign or sales pitch into a showstopper.
What you’ll learn:
Supercharge your structure with the three-act formula. You’ve got a story - now give it the dramatic arc that keeps audiences hooked.
Learn how to apply Hollywood’s three-act structure to build tension, create emotional investment, and deliver resolutions that drive real-world results.
Dial up the emotion You know facts and features. But Hollywood knows how to make people feel. Discover proven ways to layer emotional hooks into your messaging, so your campaigns don’t just inform - they move people to act.
Make your customer the star You’re already telling stories about your brand. Now, learn how to recast your customer as the hero of every narrative, with your solution as the trusty guide that helps them win.
Speaker:
Lyndon Nicholson, CEO, Future Group
Sponsor:
Future Group
Future Group is a strategic network of marketing agencies, each specialising in highly tailored services that drive meaningful business outcomes. They are committed to delivering career-defining moments through their portfolio of companies, which collaborate seamlessly to create powerful, scalable solutions for brands.
Their expert teams deliver high-impact services across branding, identity, positioning, and storytelling, alongside pitch decks, go-to-market strategy, sales enablement, and conversion rate optimisation. They craft paid and organic media strategies that perform, design and build websites that convert, and create social media content that captures attention and drives action.
Storytelling sits at the centre of what they do. Whether it’s a new identity or a sales presentation, they help clients get clear on what they want their audience to think, feel and do - then shape the narrative to make it happen.