Cover Image for 📣 WORKSHOP: How to Be Your Own Publicist Online w/ Ana McLaughlin
Cover Image for 📣 WORKSHOP: How to Be Your Own Publicist Online w/ Ana McLaughlin
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📣 WORKSHOP: How to Be Your Own Publicist Online w/ Ana McLaughlin

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** This is a LIVE workshop. Attendees will be sent a video recording after the workshop. **


How can writers effectively promote their work online? What strategies do professional publicists use to create impactful book campaigns?

In this 60-minute workshop, join Ana McLaughlin, a book publicist with over twenty years of experience in both corporate and independent publishing, to discover how to be your own publicist and promote your writing like a PR professional.

We’ll cover:

  • What a book publicist does and how they do it

  • Where to focus your energies for maximum impact

  • Utilizing social media effectively

  • Creating and maintaining author websites and newsletters

  • Pitching yourself for online opportunities, including interviews, articles, reviews, and events

About Ana McLaughlin

Ana McLaughlin is a book publicist with over twenty years’ experience in publishing, in corporate and independent publishers and as a freelancer, who has worked on most book genres from fiction and memoir to celebrity and children’s titles, including bestsellers and award-winning campaigns. She is currently Campaigns Director at Quercus, working in a job share. As Ana Sampson, she has been publishing poetry anthologies for children and adults since 2009 and her books have sold over 138,000 copies (via Nielsen Bookscan) – so she has seen the publicity process from both sides.


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